As we mark 40 years of championing diversity and inclusion (D&I) in Australian workplaces, DCA will soon unveil a bold new brand and visual identity.
This update is more than just a fresh look. Our new brand strengthens how we communicate our purpose and the value we deliver to our members as we continue to drive meaningful change, building fairer workplaces and a stronger society. It is a fresh, future-focused look that reflects who we are today and where we’re headed.
First up will be our refreshed website, launching soon with our new look and feel. This will be closely followed by a wider unveiling of the new brand across all our communications and platforms.
The navigation and functionality you rely on will remain familiar – just with a fresh new look. Please note that, during the transition to our new brand, we expect our website to be offline briefly on the morning of Thursday 19 June. We’ll be working hard to minimise any impact, and we thank you in advance for bearing with us while we make this update.
“Our new visual identity is the culmination of many months of thoughtful work informed by robust brand research and stakeholder insights,” said DCA CEO Catherine Hunter (she/her).
“From next week, you will notice our new brand across all our communications platforms and materials, and we look forward to sharing it with you.”
To shape a brand that truly reflects who we are, we first listened. Through focus groups, interviews and surveys, we engaged with representatives from our member organisations, partners, peers, and our team – including people with lived experience of marginalisation. Their insights helped us understand our brand personality and voice, which guided the development of a clear brand platform and informed our new identity.
If you are a DCA Key Contact or a DCA 2024-2025 Inclusive Employer, you will have received a notification this morning with details about the transition. You’ll also receive everything you need to update your DCA brand assets on launch day.
Stay tuned as we take this exciting step forward together!